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How iMedevac pays for itself

The medical & technical assistance market is a challenging environment. Delivering assistance services to customers is a time consuming task, but nonetheless a core business feature.

iMedevac includes a suite of applications designed to improve the efficiency of delivering assistance services to clients.

One of the major functionalities of iMedevac is it’s search engine.

Let’s see how powerful this is  in comparison with traditional tools used in the industry.

The power of the iMedevac search

iMedevac allows the user to search and book flights, ambulances and taxis in one step. Search results return not only the different steps of the evacuation but also the total price. This is a major differentiator to traditional systems that don’t allow the immediate calculation of the cost of ground transports

Let’s take for example a commercial flight transport with a patient who needs an ambulance to go the airport, a wheelchair, no medical escort and no O2. This accounts for more than 70% of medical transports here in Europe.

Results returned would be :

  • Total time of the mission from pickup to dropoff
  • Local time of pickup and dropoff
  • Available flights
  • Distances driven

Now if this were to be done manually, here is a breakdown of the timing :

  • Search for ambulances : 2 minutes
  • Calculate the cost of ambulance using distances with gmap and preset database: 8 minutes
  • Use an online tool to find flights : 1 minutes
  • Calculate everything : 2 minutes

Doing this you can have one or two result returned

Manually it takes 13 minutes to get one or two results

Now check out this movie 

With iMedevac, 12 results are returned in 50-75 seconds!

So by using iMedevac you save 12 minutes per case in time organising the mission (and this doesn’t take into account the added magic of integrated booking and web service syncing)

In the end its all about the minutes

So what impact does this have on a business? 

In our USE-CASE, iMedevac can be used for any transport that doesn’t need special services aside from a wheelchair. This means that iMedevac can be used in a medical and  non medical setting for simple transports to and from point A and point B.

If we take the hypothesis that a small insurance business has 1000 cases per year that could be organized by iMedevac we could potentially save

1000 missions x 12 minutes = 12.000 minutes year

iMedevac saves a whopping 200 hours a year

As you can see, iMedevac, through powerful searching increases efficiency and improves performance. After that its up to you and your company to see how you will use those saved minutes!

But that’s not all, there are many more time saving functionalities and features that you can check out on our product website at


The iMedevac startup part III : client feedback features.

With our prototype that we had developed on the basis of the pain points experienced back when I was CEO of my previous company, we went out to meet potential clients an providers

Developing the application took us a month and a half.
The technical specifications, albeit complex, were simplified to be able to provide a basic look and feel of the application

There were a lot limitations and compromises. One of the big limitations that we had was geolocalization as well as route calculation. Google doesn’t allow programatic route calculation unless you have a Google Maps premier account which cost too much for us.
We turned to Via Michelin because they gave us a free developers account for a number of months to help us develop the prototype and later on to find our first corporate customer.
Our most major compromise was on functionality, ie our algorithms worked for very simple scenarios, anything too complex wasn’t addressed..

With hindsight, what was developed was embarrassing. The initial code that we used was very simple and didn’t take into consideration the problems that we see now such as timezones and split algorithms.
It was however more than enough to help  the people we interviewed visualise  the potential of our software. Albeit simple and maybe crude, it was beautifully thought out and the initial design still carries out in part today.

We interviewed quite a few potential clients and our findings were very interesting and here is what they had to say.

The system had to be integrated
All companies involved in transporting patients have their own software. Using an outside service was interesting for them but only if it could be integrated into their system. This led us to developing a web service for our enterprise clients to quickly and confidently integrate our application.

There are many different ways to organise a medical transport
Our clients taught us that every company works differently in regards to organising medical transport. Some prefer to outsource all of the work to others, some prefer to keep it all in house. Most companies had varying degrees of outsourcing so that ere was no industry standard

Never underestimate the importance of Networks
Networks was very important for our clients. These networks had been carefully built at a great expense and costs had been negotiated extensively.
Our features had to include some form of network management.

Security is essential
They explained to us that security was essential. Guaranteeing the confidentiality of their client’s information was crucial. Informing the client what were the different measures of security that we implemented was important

The market was comprised of many different segments
There were many different customer segments, ranging from the major assistance company to the smaller underwriter. Thanks to our discussions, we identified three major market segments. These segments conditioned our initial offering, as our second task was to find an industry leader to develop and test our application in production setting.

More on this in my next blogpost